So the mighty Apple have announced plans for an iPhone (subject to a likely court battle with Cisco Systems over the name) – a mobile combined with the ubiquitous iPod (powered by tech from an Edinburgh company too!). The big question is, will this be a killer app or will it simply be another in the long line of devices that tries to be great at everything but ends up being good at nothing. The stats back up the fact that many people buy their mobile based on the multitude of extras within its confines yet end up only ever using the phone component after about 3 months of ownership – the snazzy additional apps rendered redundant. However, there is an already massive and still growing business for buying music through mobile phones so don’t discount it straight away.
There is a long held belief in a/v that separate devices provide better quality (and a potential path for upgrades) so it will be interesting to see how the Apple device fares…
There is a long held belief in a/v that separate devices provide better quality (and a potential path for upgrades) so it will be interesting to see how the Apple device fares…
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