Wednesday, April 11, 2007

Prodrive – Cutting edge automobile company brings Aston Martin back in to British hands.


The General is delighted to see that most iconic of British brands, Aston Martin, return to British ownership from the hands of Ford. I am a Ford fan but the AM stable always seemed an unlikely fit with the mass-production nature of the US giant. Nothing personal but we’ll take this one back for safe-keeping thanks Uncle Sam. Sir Winston would approve...

You may not have heard of the new owners but they are very famous in motoring terms – Prodrive. They will be even more famous from next year when they launch their own Formula 1 team. Led by the genius David Richards CBE, Prodrive provide absolutely cutting edge tech to the automotive industry including work on cars such as the Aston Martin DBR cars (Custom racing variants of their sports cars – lovely!), Ford Focus RS, Mazda RZ-8 PZ, numerous limited edition Subarus and their World Rally team, Ford’s world rally team, custom components, electrics etc. etc….I could go on.

For more information check their website – http://www.prodrive.com/ - you will be there for hours. They have even recently made technology for space-borne satellites such is their prowess for precision engineering!

Needless to say TDG reckons this will herald a new beginning for Britain’s coolest brand (see more) and see Aston challenging the Ferraris and Lambos of this world.

More about the innovative Prodrive soon…

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