Today sees the launch and unveiling of Google's own phone - the Nexus One, which I previously blogged about and a number of rumours continue to fly about in what is now a hotly anticipated technology launch.
Many believe it will simple be an unlocked handset, offered without a contract for about £300+, albeit one with all the bells and whistles Google can pour in to its silicon innards. However, some have suggested it might be offered at an extremely low cost, offering a top-notch, much-craved device for discount prices in an effort to undercut Apple's iPhone and stamp all over Nokia and Windows' mobile variants. Google would then look to recoup the lost revenue via increased mobile advertising as the happy Nexus user merrily surfs through Google ads on their new device, drinking Google's juice.
This would mark a massive shift away from the 'subsidised handset cost/large contract or large handset cost/pricey pay-as-you-go' model long utilised by mobile phone operators. Google would change the game in a dramatic way if this rumour turns out to be true and Android would rocket to the top of the mobile charts as a result. It would be bold, telling and highly beneficial for the consumer - so here's hoping it is true!
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