Saturday, May 07, 2011

Beats me...


The recently released (in the UK anyway) and massive marketing campaign for the Beats audio range got me thinking of another range of what many may perceive as overly expensive electronics peripherals in Monster cables. Monster cables have long been perceived as expensive yet unnecessary interconnects by many.

Back to Beats though...


Beats audio, the brainchild of the talented Dr Dre, offers a variety of headphones and other gear as well as in-laptop integration designed to deliver maximal audio quality to the listener.

This is an admirable aim but the prices involved are simply incredible – headed for pure audiophile territory. Paying triple digits for headphones seems pretty excessive to me! Especially when the tv commercials hint that HD audio content is required and in truth this single requirement alone will deliver a massive part of any audible audio improvement for the listener.

I enjoy HD audio at home and yes the sound is awesome but I have my doubts that when listening by headphone that I would really be able to notice compared to say a high-bit rate mp3 or the humble cd which still delivers the highest quality outside of a Blu-Ray.

I must confess I smell a con and indeed my fears were realised when I note just who is behind the Beats range....Monster!

I therefore shall pass until proven wrong....

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