As if word of Google’s entry in to online television coverage of live events wasn’t enough, especilly when coupled with the development of Google TV set-top boxes, the Big G has announced that their coverage of the Indian Premier League cricket tournament was a resounding success attracting bigger revenues and sponsorship than anticipated.
Despite troubles off the wicket within the IPL, the online pact seems to have been a winner as 50 million people ‘surfed in’ to watch the matches (25% above target) and seven major sponsors got on board too. Revenues were not announced but either way this appears to have been a big success for Google and the IPL.
No doubt traditional broadcasters will have noticed this announcement and many may naively also see little to fear from this development. However, the increasing number of networked devices that are linked to or even integrated in televisions that are capable of carrying YouTube feeds shows that this is not a passing fad limited to those who watch television on their laptops – this is the coming mainstream where a tv subscribers choice is global and non-linear…
No comments:
Post a Comment