Monday, December 24, 2012

Focus ST - Virtual Tarmac Meets Actual

You can’t fail to notice the current marketing push for the new Ford Focus ST if you’ve seen it, given that the billboard adverts across many cities are adorned with the very hot and popular hatchback in its famous and highly visible orange paint job screaming across the image.
What is most striking is the logo on the billboard mentioning that the car was seen in the recent Need For Speed:Most Wanted video game - a brilliant bit of mutual advertising with feet in both the virtual and real worlds. What better way to allow large numbers of people to ‘test drive’ a hot new car before its real world launch than to put it in a video game, especially one with a big fan base, clear love of cars and impressive visuals such as the Need For Speed series.

For the video game makers (Criterion) it works as well by allowing them to promote the inclusion of a car that hasn’t even hit the streets yet in their game (a unique selling point if ever there was one) and also sees their game promoted on major billboards across the country alongside a major real-world product launch.
It is really encouraging to see a major brand such as Ford embrace video games as a potential marketing outlet and tool for promoting their product. Hopefully more companies will follow suit as gaming becomes more and more mainstream. Well done Ford...as a former Focus owner this makes me want an ST even more!

Wednesday, November 21, 2012

Kept Alive by the Drive...


I was rescued recently by the power of the cloud when a presentation I was about to use in front of a large conference audience of industry peers corrupted on my usb stick.
 Thankfully I had chucked the slideshow in to my Google Drive the night before and a quick hooking up of my phone to the venue's local wi-fi network and a share via e-mail saw the powerpoint restored on the organiser's laptop. Phew!

A very real world example of why keeping things in the cloud is such a good idea!

Saturday, November 17, 2012

Chromebook tidal wave...

I am a major fan of the Google Chromebook - both the hardware and the wider concept of dirt-cheap, cloud based computing and once again the Mountain View powerhouse has broken another barrier with the unveiling of another new laptop from Acer - the C7 - and it is the first under the magical £200 barrier, albeit £199.00. It's not as good a spec as the Samsung variants but the price point will no doubt broaden the appeal further.

Thursday, November 15, 2012

Google Music lands on UK shores...

At long last Google's Music service (or Play Music to give it its proper title) has landed in the UK. The service offers an iTunes competitor in terms of music purchasing but of much more interest to me at least is the upload/streaming facility.

The service offers the user the chance to upload up to 20,000 songs for storage in the cloud which can then be streamed anywhere through a variety of linked devices including a browser, Android mobile phone, tablet, pc etc. It's a terrific feature and one that has been long-awaited here in the UK.

The service works smoothly with a small piece of software downloading to your pc to scan your collection and either match a song with Google's own existing library or upload ones that do not. I have over 70 gig of music but am still well below the 20,000 song limit so the potential free storage is massive.

This then enabled me try it out today by hooking up my Nexus S to an external speaker and stream a number of songs over wi-fi from the cloud...brilliant! All my music wherever I am...as long as I have a data connection.

I have little doubt this service will become the principle route for my future music consumption...good job Google!

Wednesday, October 31, 2012

Nexus: Ask Me Anything

Google have officially taken the wrapper off of the next version of Android although it remains dubbed Ice Cream Sandwich...it looks very cool and the new photo spheres looks terrific (the ability to shot a multitude of shots and it will stich them together in to one enveloping shot...pretty cool.

The big ticket upgrade is to Google Now which was already pretty solid but now looks even better...

Wednesday, September 12, 2012

Xtreamer Smartphone

The boffins at Xtreamer are at it again...

Having revolutionised the home cinema streamer market with their highly powerful and innovative devices, they are taking aim at the smartphone arena now with their own 5 inch Jellybean-powered Android device. 

The device is rumoured to be low cost yet highly powerful and with all the tweaking access you could desire, just like their home cinema devices. Hopefully it won't take as long to come to market as their amazing Prodigy device but even if it did, the wait will likely be worth it! These guys do gadgets right!

Wednesday, June 06, 2012

Incredible Nex-Gen Android Phones

I had to blog about two of the most incredible new mobile phones that are available to buy now. The first is the aforementioned HTC One X - an amazing device with a feature set that is pretty much untouchable. It has a 4.7 inch screen, 1.5Ghz processor, 8 meg camera, 1080p video recording, photo shooting whilst video recording, Beats Audio, 32gb of storage, Dropbox included and 1gb of RAM. It is also backed up by a pretty slick advertising campaign...this commercial takes my breath away every time I watch it!


The One X is not the only phone to enter the fray however as the much anticipated Samsung Galaxy S3 has also hit shelves. The S3 will look to continue the popularity of the S2 and has a similar aspect to the One X. It has a slgihtly larger 4.8 inch screen but also rocks HD resolutions and video recording, a quad core processor, 8 meg camera, 64 gigs of memory and S-Voice, Samsung's own voice control software amongst   numerous other features...many pretty similar to the One X.



With both phones running their own skin on top of Android 4.0 and having strong market presences already, it will be interesting to see which one comes out on top. The Galaxy range is pretty popular but HTC always make awesome phones so it will be a fun fight and a good time to be an Android user! Hopefully both will sell well...

Tuesday, April 24, 2012

Go Google: Google Drive

At last...Google's Drive platform has arrived!

Monday, April 23, 2012

ZX Spectrum turns 30 today....

Today marks the 30th anniversary of the launch of the hallowed ZX Spectrum computer, which for many was their first introduction to programming and, probably more importantly but don’t tell our parents, pc gaming!


After starting with a Commodore VIC20 (!) I moved up to a Spectrum 128+2 and loved it...I still rue the day I sold it and sorely miss playing classics such as Microprose Soccer (360 degree banana kicks!) and Typhoon amongst many many others...emulators do the job but I miss the original hulking keyboard!

Google has even gotten in on the act by featuring the device in their Google Doodle for today (23/4/2012).

The device is set to be relaunched to tap in to the feeling of nostalgia. Albeit it will only be a bluetooth keyboard that will likely link with your mobile to run a Spectrum games emulator but even so, this will appeal to many of a certain age...Manic Miner for the masses!

Sunday, April 22, 2012

See the full picture with the Nokia 808 PureView

The battlelines are being drawn in the looming contest to have the best camera/camcorder built in to a mobile phone. The Nokia 808 Pureview offers amazing image sizes and quality as evidenced here by this commercial which was shot using the device...it and the HTC One X look to be ushering in the next generation fusion of camera/mobile phone device...which is very exciting indeed!

Tuesday, April 10, 2012

Google Glass goes visible...

Google have unveiled the details of their long-rumoured wearable networked glasses technology named Google Glass.

Combining the power of a number of their technologies such as GPS, Google Goggles, Google+, Maps, Search etc. the wearable gear is not as clunky and obvious as many had feared. The thinner design helps address one key barrier to uptake (how they look) but it remains to be seen whether people would use such a thing.

I could see obvious benefits for drivers who would have, in essence, their own personal HUD, overlaying directions, traffic alerts etc. and helping eliminate use of mobile phones. The Bluetooth earpiece has become an accepted piece of wearable technology so why can't this?

The following video from Google's Skunk Works 'X Division' where this and many other cutting-edge developments are underway illustrates how it might look...intriguing if nothing else...


Wednesday, March 21, 2012

HTC One X - First look

I have long been a fan of HTC hardware and the new One X Android phone looks amazing!

Tuesday, February 28, 2012

41 megapixel camera in your shirt pocket...

With relatively little fanfare, Nokia (remember them?!) have announced the upcoming launch of the 808 PureView mobile phone, the specs of which are relatively uninspiring compared to some of the top-of-the-line devices on the market already - Symbian-based OS (no Windows?), single 1.3Ghz processor, 4 inch screen, 16gig of memory but....

And it is a big but, maybe even a huge but....but it also comes with a 41 megapixel camera! That is not a typing error! Have a look at some of the sample images below or download the full size 10 meg images from the link below.









This is very impressive stuff and the line between mobile and dslr camera is further blurred. No doubt the grainy mobile phone image is on life-support after the launch of this product...hopefully other manufacturers will now turn their attention to developing similar powerful imaging hardware in to their phones...Android ones ideally!

Monday, February 27, 2012

The Joy of Chromebook

After great deliberation I finally took the plunge and bought a Google Chromebook. Regular readers will know that these are items I have debated and promoted greatly in the past and strongly believed they would be a terrific addition to the pc market. After using my Chromebook for the past week or so I am absolutely ecstatic with the product - it has been everything I had hoped for and more.


I plumped for the Samsung Series 5 wifi only model in Titan Silver (charcoal) and obtained it for an obscenely cheap price at a local discount retailer. I figured that I wouldn’t need the 3G option as my Nexus S can operate as a wireless hotspot giving me a portable connection when required.

First impressions when opening the box were that it was a refreshingly spartan product offering - no manuals, warranty cards etc. - just the laptop, charger and vga adapter cable. With everything plugged in and charging I then opened the device and hit the power button...

First boot sees you taken through a very quick walkthrough to establish a link with your wifi connection (which took seconds) and on how to use the nifty touch pad. You are then presented with your standard Google log-in page and a few keystrokes later - voila! I am then staring at Google Chrome with all my bookmarks, my own familiar desktop wallpaper (an image of the Nissan GTR if you must know!), my own Chrome apps and extensions and a rock solid internet connection. I was then off and surfing!

The device nice and quietly downloaded an update in the background which I applied at a later stage and that has been the only service activity - beyond that it has done exactly what it said on the tin - simple, web-centric computing based on the cloud delivery model. Google’s products are perfectly integrated with the device whilst I have yet to hit a glitch anywhere on other sites. As a result I have spent very little time in front of my traditional Win7 desktop pc preferring the portability of the Chromebook. What was particularly striking was the battery life (it went a whole week of use without needing charged) and the boot up speed - from off to surfing definitely takes under 10 seconds as advertised. You can tell the slowest part of the process is the establishing of a connection with the wifi - beyond that everything else just flies.

During the course of the week I was repairing a couple of friend’s laptops and had the Chromebook open to provide web-based assistance. Having a chance to compare a Windows laptop alongside the Samsung gave me further belief that the Chromebook is the future - no mucking about with patches, nagging software updates, slow boot times, limited storage space, installing apps, virus scans etc....the ability to open the lid and go is both refreshing and liberating and family members who tried the device thought it was too...

In short, I cannot rate the Chromebook highly enough and roundly recommend it to everyone...

Wednesday, February 22, 2012

Google Goggles Goes Real...


Rumours are emerging that Google are set to unveil their own glasses (or sunglasses) that will incorporate a number of cool technologies to provide, in essence, a portable computing solution that you wear.



The glasses will reputedly run on Android and feature a small display screen, front facing camera, gps, motion sensors and voice control to provide information on the move such as directions, real-time Google Streetview data, Goggles results, voice search, identification through Latitude if friends are nearby and other details. All controlled with head movement and the spoken word!

They are apparently along similar lines to the Oakley Thump specs that feature an integrated mp3 player and earphones. Previous rumours had centred on ski goggles with this technology.

I would anticipate that the design may need to be fairly chunky to accommodate all the circuitry and hardware which will no doubt restrict the number of potential users but for outdoor types like the aforementioned skiers or hillclimbers it would no doubt be a welcome addition to the kit list.

Anyone who has used Google Goggles will now how much potential benefit something like this could offer and it will be interesting to see if these rumours come true in the coming months...

Wednesday, February 01, 2012

Nike Fuel...very cool!

Nike have unveiled their innovative Nike Fuel fitness system building upon the success of their Nike+ run measuring technology.

The new kit comes in the form of a wristband that records your exertion levels and calculates a notional points score against your level of daily activity. You can set targets that will be highlighted on the device's innovative LED light readout which then feeds back on your performance in red, yellow or green as to how well you are doing towards your target. The more active you are, the more points you score but, and this is the key difference, because the devices measures your oxygen uptake as well as having an on-board accelerometer. Other devices, including the Nike+ shoe sensor (which I use daily) only tracks the number of footsteps, whereas the Fuel band will watch your body chemistry, enabling exertion in other areas to be included in the measurement process. It's a very innovative idea....do more work, get more points....


The band links via Bluetooth to your iPhone (an Android app will follow in Spring!) to allow you to check your performance and has an in-built usb link for syncing and charging via your pc. Although not cheap at $150.00 each, the band has a great deal of promise and will no doubt encourage people to look for more energetic options in daily activities (e.g. take the stairs instead of the lift to score a few more points) as well as appealing to the fitness fan looking for better metrics on their body and performance. With it due for release in the UK from the 1st of May, this will hopefully coincide with the Android app launch and my own purchase!

I have used Nike+ for years and am an ardent fan but this might just persuade me to ditch the shoe sensor!

Wednesday, January 11, 2012

The Open Source Car

I have long held a notion that the concept of an open-source car would be one that would be very appealing to a wide and varied audience. It's blue sky thinking of the highest order for a variety of reasons (mostly legal!) but a concept I would love to see taken forward by some brave manufacturer. However, with the recent economic gloom having hit the automobile industry particularly hard, I doubt it will be any time soon.


My dream is simple in theory - I would love to have a car where the car's systems could be monitored, adjusted and modified easily. My dream would be to have the ECU, engine management system, performance levels, fuel economy, power ratio, acceleration curve etc. become 'tweakable' via some form of mobile or desktop app or wi-fi link to your pc. The capacity to do this clearly exists already where many recently released cars have a variety of settings that can be adjusted by the driver to counter various situations.

For example, the much heralded Bugatti Veyron can be adjusted for 'top speed mode' by using the ignition key to unlock a lower ride height, less spoiler assistance etc. The Honda CR-Z has three driving modes selectable via a button on the dashboard including Normal, Econ and Sport allowing you to tailor your power usage and economy to the road conditions or your mood allowing you to extend the vehicle's range or oomph at the press of a steering wheel mounted button. The beautiful Nissan GT-R has a computerised dashboard designed by Polyphony Digital of Gran Turismo video game fame that looks like something out of the Space Shuttle and can download telemetry data to a usb key for later analysis.

I realise that this dream could remain that way, especially with the legal implications of allowing the lay person the capacity to tinker with their car. Insurers would have heart attacks over the implications of this capacity being built in to a car but it would be cool to see people able to enhance and modify their cars the same way they tweak and mod their desktops and mobile phones. You could imagine people sharing their own 'car profiles' for other users to download and try out on their own car to see if they like the way it makes their car 'feel'.

A tantalising glimpse of this integrated future and people's interest in adding these features to their cars is already a reality with many people using ODBII Bluetooth sensors to analyse their car's engine codes for relatively little money. The popular Bluefin remapping device allows drivers to add power to their car's engine and can add better fuel economy. Even the modern smartphone is in on the act with excellent apps such as the Torque apps from Ian Hawkins and heads-up display apps such as Speedometer. The ability to better integrate our modern phones with our cars would go some way to addressing my dream.

However, the light at the end of this tunnel is Ford Sync. Ford are clearly market leaders on the tweakable car computer system with their excellent Sync software affording a variety of innovative controls to the humble driver. The system links with your mobile to offer standard hands-free calling etc. but can also read sms messages, send replies, control the vehicle's performance, link with your favourite apps - it's a very clever system and hopefully it will spur other manufacturers to do likewise. The ultimate hope would be that many will use Android/Linux as its base OS enabling us happy hackers to finally enjoy some in-car tweaking.


Tuesday, January 10, 2012

CES delights unveiled...beginning with JVC

With CES, the world's biggest consumer electronics show now underway, perhaps the most intriguing early announcement has been the new range of Everio camcorders from JVC.

These devices offer the usual HD goodness now standard in handhelds but also now feature Wi-Fi enabling the device to send out video clips directly and easier transfer of files. An app is also coming for the iPhone and Android devices that will enable sending out files via the phone and the ability to use it as a remote control for the camcorder. The phone app also enables GPS geotagging of videos and photos and live monitoring on the mobile.

This is a very cool development and surely heralds the future of connected photographic devices able to upload and share photos independently of a pc or mac.

Friday, January 06, 2012

Film of The Year 2011


Another year of movie goodness has been and gone and there have been some crackers this year. Once again I shall pick my personal favourite from those I have seen and have two clear favourites.


My choice for film of the year of 2011 was a surprise to me as it was a film that I felt did not appeal to me and I had originally had no intention in seeing but its entertaining plot, always-good-value leading man, a top notch villain, terrific humour, a very attractive and ballsy leading lady and touch of WWII conspiracy/steampunk flavouring saw Captain America run away with the honours. I loved it and the terrific visuals and hefty audio just added to the appeal. Roll on The Avengers in 2012!


The runner-up on this occasion was another film that I thought might be too dry for me but turned out to be a very entertaining watch. Inside Job is a terrific documentary that explains what and who was behind the recent financial collapse and credit crunch and shines a light on the shadowy world of the high-flying executives taking big gambles with ordinary people's money. It will get your blood boiling! One little aside is the two people who had the foresight to see what was happening to the global economy and tried hard to stop the carnage during the course of the film were two people who recently were publicly clobbered by forces unknown - Eliot Spitzer and Dominique Strauss-Kahn. Conspiracy theorists might say there was a reason for this.....


Previous winners:

2011 - Captain America (runner-up - Inside Job)

2010 - Knight and Day (runner up - Inception)

2009 - Star Trek

2008 - Vantage Point (runner up - Eagle Eye)

2007 - Shooter and Bourne Ultimatum

2006 - Deja Vu (runner up - V for Vendetta)

2005 - Transporter 2 (runner up - Stealth)

2004 - Bourne Supremacy (runner up - Man on Fire)

2003 - The Italian Job

2002 - Bourne Identity

2001 - Spy Game

2000 - Mission Impossible 2